IDeA (Initiatives for Development of Armenia) Charitable Foundation was established by the entrepreneurs and philanthropists Ruben Vardanyan and Veronika Zonabend. The Foundation focuses on programs which achieve tangible socioeconomic development and assist Armenia in transition from the survival model to the prosperity model. IDeA is committed to promoting social entrepreneurship in Armenia through investments in long-term, non-profit projects, as well as ensuring their sustainability.
I was part of a competition and won the bid to develop the branding for IDeA Foundation. I teamed with another designer, Peno Mishoyan, and we together created one of Armenia's first dynamic logos and helped to map the identity for this great grant-making organization.